Astrachan Home Astrachan - all the marketing and technology services you need.
glossary of terms
Below are some of the most common terms and their definitions, utilized by Astrachan and our clients.

(*): Designates a required field

Account Service: The primary contact for the project. The account service representative will handle your daily requests and manage the project.

Admin: The content management system (admin) tools which are used to update the database driven content for the page.

Administrator: Person who uses the content management area to update content or process forms on the website.

Content Management System: See Admin

Copy: The textual content appearing on the page.

Data Driven Sub Pages: Pages that are generated dynamically using code to pull the copy or content out of a database. These pages are typically managed via the content management area.

datetime(): Designates a time/date field type in SQL

DB: Database, references that the page is linked to a database.

Designer: The primary graphic artist who will design the graphical interfaces for the site.

Dynamic Data Driven Content: Content that is database driven and can be modified via the admin.

Global: An element or feature which appears on every page of the site.

Form: A form is a collection of input fields (text, radio, select, checkbox, submit, etc.) which will allow a user to submit typed data to the website to be collected in a database or sent via email.

int(): Designates an integer field type in SQL

Navigation: The links or buttons which allow the user to move from page to page within the site.

Producer: The primary graphic artist who will produce the graphic interfaces and prepare the graphics for the programmers.

Programmer: The primary programmer who will write, test, and implement the code for the site.

Relational DB: A database structure which allows for associating content with other content items within the site by creating relational tables within the database.

SSL: Secure Socket Layer. This is a method of encrypting web pages for secure form transactions.

Static Content: Content that does not change or is not database driven. The content is hard coded into the site and cannot be managed via the admin.

text(): Designates a text field type in SQL

User: A person who uses the website in some fashion.

varchar(): Designates a varchar field type in SQL

Web Page: A single page within a web site.

Web Site: A collection of web pages which make up the whole of a website.