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| Kustom Signals |
| kustomsignals.com |
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Kustom Signals Inc., based in Lenexa, KS is a manufacturer of traffic safety equipment. The company produces radar and laser devices, speed monitoring awareness trailers and in-car video systems. These products are sold to the law enforcement and public safety markets including municipal police departments, federal law enforcement agencies and military police.
Challenge: The radar and video equipment that Kustom Signals manufactures is used to catch speeders and to capture traffic stops on video tape across the country. The company found itself receiving more calls from the general public attempting to purchase equipment or figure out how it works. The company wanted to find a way to limit access to certain information for the general public yet enhance communication with clients and provide better customer service.
Action: Kustom Signals worked with Astrachan to develop the Kustom Signals’ web site, creating a “Preferred Kustomer” program that would help identify core customers and give them exclusive access to certain parts of the new site. With the program, Kustom’s customers are given a password for the Web site. The general public is restricted from these areas. The password allows customers to view information on upcoming trade shows, special pricing, new product updates, contract news and other customer service options. With this program, customers can securely download brochures and product installation and training manuals. Kustom Signals put the preferred customer program into action about six months after it launched its Web site. The program has expanded its customer database to over 10,000 (customer) contacts who have given Kustom Signals permission to e-mail them.
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